In marketing, we have a key performance indicator (KPI) known as lifetime value or LTV. It’s a way of understanding the value of a customer brings to an organization. Essentially it helps marketers look at objective data about how we’re doing by collecting the numbers about average transactions, frequency of sales, and the customer lifespan. When combined with customer acquisition costs, marketers can zero in on the real benefits of retaining customers vs. acquiring new customers. The data ensures we make smarter and more efficient choices with our activities and marketing. It’s not enough to understand the LTV for your customer population at-large. By segmenting the different audiences, we’re able to make decisions and improve value within the various segments.
Every year we like to take the time to look into our imaginary crystal ball and try to predict what is going to be big in HR and payroll in 2018. Like many others, we have expert knowledge in HR and payroll, but we are absolutely not clairvoyant. As a team we’ve come together to present these five predictions for HR & payroll in 2018.
For the third year in a row Willory has been awarded a spot on the NorthCoast 99, which recognizes workplaces in Northeast Ohio dedicated to developing top talent. This year Willory was awarded the “challenging and meaningful work” category winner. We are honored and humbled to receive this award again and it is with that humility that we present a series examining how Willory has created an award-winning culture.