I was recently talking with our summer intern about her experience as a tour guide. As tour guides they experience extensive training to memorize routes, statistics, and attraction facts. But what really stood out about their training is that they’re instructed to emphasize why they continue to return to the college. It’s not as important to say why you picked the school, but explain why you stayed. It’s that moment that lets the heart of the university shine through and people can (hopefully) better imagine themselves or their children as part of that community.