Saying it is a unique time right now is an understatement. Never before has the American workforce been as disrupted as it is today. Jobs are being done from home that people didn’t think were possible to do at home, and grocery store employees are some of the most essential of all.
In these weeks that feel so different, our team would like to share some advice. This blog is written for those who have been relegated to their homes in an effort to flatten the curve of this disease spreading. We want to acknowledge that those who are battling this horrendous virus will not be able to utilize these tips in the same way, but from the entire Willory team, we hope for your speedy recovery.
In marketing, we have a key performance indicator (KPI) known as lifetime value or LTV. It’s a way of understanding the value of a customer brings to an organization. Essentially it helps marketers look at objective data about how we’re doing by collecting the numbers about average transactions, frequency of sales, and the customer lifespan. When combined with customer acquisition costs, marketers can zero in on the real benefits of retaining customers vs. acquiring new customers. The data ensures we make smarter and more efficient choices with our activities and marketing. It’s not enough to understand the LTV for your customer population at-large. By segmenting the different audiences, we’re able to make decisions and improve value within the various segments.
It's that time of year when we take the time to reflect on the past year and see if we can better understand what the future holds for us. 2020 is a massive year for a lot of people, it's the beginning of a new decade after all! Willory is no exception. Next year we plan to release the evolution of our brand and services, our first foray into an HR and payroll product, the first #DisuruptHRCbus, and our TENTH ANNIVERSARY. Before we can get to those exciting moments, let's take a quick look at our top blogs in 2019.
[Outraged by the title? Scroll to the bottom of this article for an explanation from a Millennial about the usage of “Ok Boomer.” Just know i Don't Mean it as attacking a generation, but a way of thinking]
For me, scheduling and flexibility are everything. When I applied to Willory, I knew I was pregnant with my first (and only) child. I wasn’t applying everywhere, but the sense of family expressed on the website, and the opportunities to work remotely and on a flexible schedule were too good to pass up. However, I also knew I’d miss some of the in-person relationships, so I was ecstatic to find out there were regular opportunities to get together. The sense of community with our team and in-person guidance means a lot to me. I can emphatically say it has significantly helped me with my development in my role at Willory.
It means a great deal to our leadership team to be once-again named to the NorthCoast 99, a list for top companies in Northeast Ohio. Over the last year, we’ve worked hard as a team to guide our organization as it grows, while working with each team member to achieve their goals. The award means something a bit different to each manager and we wanted to share our perspectives.
This blog is part of a series of five on how each team member has played an essential role in our five consecutive wins of the NorthCoast 99 award.
Every year we like to look back at the last 12 months and try to predict what the next year will look like. I thought we’d take a different approach this year and analyze what our top blogs can help us understand about what 2019 will hold.
Every year we like to take the time to look into our imaginary crystal ball and try to predict what is going to be big in HR and payroll in 2018. Like many others, we have expert knowledge in HR and payroll, but we are absolutely not clairvoyant. As a team we’ve come together to present these five predictions for HR & payroll in 2018.